Our Story

A Note From Our Founder

Growing up, I was captivated by the rhythm of beauty. I watched the women in my family transform their nails every week - a sacred ritual of self-care that I couldn't wait to join.

But that ritual always had a catch: the overwhelming, sharp, toxic smell of traditional nail polish. I used to call it "Amoniak" - a heavy, chemical odour that lingered long after the polish had been applied, leaving me with headaches, dizziness, brittle and damaged nails.

Frustrated by not being able to find a safe, non-toxic, high-performing nail polish without the toxic fumes that was kind to my nails, I decided to create one - a water based nail polish for non-toxic & clean beauty lovers like me.

ECHí London was born from a simple belief: Beauty Doesn’t Have To Be Toxic!

We meticulously created a true water based formula, non-toxic, durable, odourless, vegan, cruelty free, gentle and clean nail polish by eliminating harmful toxins that are unkind to your nails. 

It's a nail polish you can truly feel good about. 

Chichi E.

Founder and Non-Toxic Beauty Lover