Our Story

A Note From Our Founder

Growing up, I was captivated by the rhythm of beauty. I watched the women in my family transform their nails every week — a sacred ritual of self-care that I couldn't wait to make my own.

But that ritual always came with a cost. The sharp, overwhelming smell of traditional nail polish filled every room it touched. I used to call it "Amoniak" — that heavy chemical odour that so many people recognise: the headaches, the dizziness, the brittle nails left behind after every application. It is the hidden price millions of women in the UK pay every time they open a bottle of conventional nail polish.

For years, I searched for something better — a water-based nail polish that was non-toxic, completely odourless (No Toxic Odour), and genuinely kind to sensitive skin. A clean beauty alternative that didn't ask me to choose between vibrant colour and my health. I couldn't find it, so I created it - a healthy eco-friendly alternative to traditional nail polish.

ECHí LONDON is a water-based nail polish born and formulated for non toxic and clean beauty lovers, those with sensitive skin, and everyone who has ever wanted to paint their nails without the worry.

ECHí water-based nail polish is a health-conscious alternative to traditional solvent-based nail polish.

Our formula is free from 22+ harmful toxins — including formaldehyde, toluene, and DBP — and is vegan, cruelty-free, and completely odourless. No toxic fumes. No damage to your nails. Just bold, lasting colour you can feel completely good about.

ECHí LONDON was born from one simple belief: Beauty Doesn't Have To Be Toxic!

Chichi E.

Founder and Non-Toxic Beauty Lover