Our Story

My lifelong fascination with beauty routines  -  especially manicures and pedicures - began with the incredible women in my life. I grew up watching my mother and aunts transform their nails weekly, making it the most captivating part of their self-care.

But there was always a catch: the overwhelming, toxic stench of traditional polish. I called it "Amoniak" -  a pungent, irritating odour that would linger for hours. Applying or even inhaling that smell left me with headaches, dizziness, and damaged nails.

Frustrated by not being able to find a high-performing nail polish that was also genuinely non-toxic and kind to my nails, the idea for ECHí LONDON was born.

Our philosophy is simple: Beauty Doesn't Have To Be Toxic!

We meticulously created a water-based, non-toxic odour, durable, vegan, cruelty-free & clean nail polish. We provide fresh, bold, and vibrant lasting colours - designed for modern beauty lovers who has a unique personality.

It's a nail polish you can truly feel good about.

Grace your nails with something fresh!

Remember: Beauty Doesn't Have To Be Toxic.

 

Chichi E.

Founder and Non-Toxic Beauty Lover