Our Story

A Note From Our Founder

Growing up, I was captivated by the self-care routine of the women in my family. I watched how they transform their nails on weekends into beautiful colours — a sacred ritual of self-care I couldn't wait to make my own.

But, that ritual of self-care always came at a cost. The sharp, overwhelming smell of traditional nail polish filled every room it touched. I used to call it "Amoniak" — a strong chemical smell that so many women across the globe recognise, every time they open a bottle of conventional nail polish: the headaches, the dizziness, the brittle nails left behind after every application. 

Because I couldn't find a nail polish with no toxic odour that was genuinely kind to my nails, I created something better.

ECHí LONDON is a water based nail polish that is non toxic, free from 22+ harmful toxins and completely odourless - NO TOXIC FUMES, no damages to your nails - just bold, lasting colours you can completely feel good about.

Our formula is formulated for non toxic and clean beauty lovers, those with sensitive skin, nose and eyes, and everyone who has ever wanted to paint their nails without the worry.

ECHi water‑based polish is a health-conscious alternative to traditional solvent‑based polish, offering a more cleaner, gentler and skin-friendly option.

ECHí LONDON was born from one simple belief: Beauty Doesn't Have To Be Toxic!

Chichi E.

Founder and Non-Toxic Beauty Lover